About Us

Name : Ilyas EL ABBOUBI

email : ilyass.elabboubi10@gmail.com

tel : +212688943937

I was born in Azilal, a region in the Atlas Mountains of Morocco, where rug weaving is not just a craft, but a way of life.

I grew up surrounded by strong women. My mother, my aunts, and the women of my family have been weaving Moroccan rugs by hand for generations. In our mountain villages, this knowledge is passed from mother to daughter, not written or drawn, but remembered and felt.

Each rug is woven using traditional techniques and natural wool, often sourced locally. The designs are created freely on the loom, inspired by daily life, nature, protection symbols, and personal stories. No two rugs are ever the same — every piece carries the identity and emotions of the woman who wove it.

Our mission is to share authentic, handmade Moroccan rugs with the world while supporting the women artisans behind them. By working directly with our family and local weavers, we help preserve a tradition that has existed for centuries.

When you choose one of our rugs, you are not only bringing warmth and beauty into your home — you are supporting women, families, and a living cultural heritage from the Atlas Mountains.